American Heart Association: Go Red For Women w/ Cedric The Entertainer & Niecy Nash

Dear PSA Director:

The facts are clear. More women die of heart disease than all forms of cancer combined. Unfortunately, the killer isn’t as easy to see. Heart disease is often silent, hidden and misunderstood.

Currently some eight million women in the U.S. are living with heart disease, yet only one in six American women believes that heart disease is her greatest health threat. This disconnect can leave many women unmotivated to act and even to treat heart disease.

Go Red For Women ® is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love.

This year, Cedric the Entertainer and Niecy Nash, stars of TV Land’s The Soul Man, are featured in a :30 television PSA. As their characters from the show, Boyce and Lolli, they reveal, over a simple dinner, how important a healthy diet and regular exercise are to preventing heart disease in women.

Many of your viewers are among the 90 percent of women with one or more risk factors for developing heart disease. The truth is: our lives are in our hands. Together, we can stop women’s No. 1 killer by sharing the truth. Please help us encourage women to improve their heart health by airing this PSA spot. For more information, please visit GoRedForWomen.org.

Thank you for your consideration.

Sincerely,

Gordon F. Tomaselli, M.D., FAHA
President
American Heart Association

William H. Roach Jr., Esq.
Chairman of the Board
American Heart Association