Dear Public Service Director,
More than 16 million Americans suffer from an embarrassing and potentially serious facial disorder called rosacea, yet only a small fraction are being treated. In fact, a Gallup survey found that 78 percent of Americans know nothing about this increasingly widespread disease, including how to recognize it and what to do about it.
Rosacea usually begins as a facial redness but becomes increasingly severe and life-disruptive without medical help, often leading to visible blood vessels, bumps and pimples, irritated eyes and even potential facial disfigurement. April has been designated as Rosacea Awareness Month, and we ask for your assistance in helping to educate your listeners about this chronic disorder. The enclosed 30- and 60-second public service announcements focus on the early warning signs and encourage your listeners to contact a dermatologist before more serious damage occurs. The National Rosacea Society’s Web site, www.rosacea.org, is also mentioned as a resource to your listeners to further educate themselves or their loved ones about this prevalent and often intrusive disorder.