American Heart Association: Go Red For Women, Real Women

Dear PSA Director:

For 10 years, women have been fighting heart disease individually and together as part of the American Heart Association’s Go Red For Women movement. They have proudly worn red, shared stories of survival, and begun to understand the truth about women’s hearts, and how heart disease can be prevented. More than 627,000 women’s lives have been saved, but the fight is far from over.

Heart disease is still the No. 1 killer of women. A staggering one in three American women dies from heart disease each year and it’s more deadly than all forms of cancer combined. The women we love – our mothers, sisters, daughters, friends – are dying and many more are impacted every day.

This year’s radio PSA is an updated version of one of the most popular Go Red For Women PSAs of all time. “Real Women” features women who are sharing their stories of survival to inform others about heart disease and inspire action against their No. 1 killer. These stories from survivors and activists inspire, educate and engage a sisterhood of women, fighting side by side.

Many of your listeners are among the 43 million American women affected by heart disease. We know you’ll join us in wanting them to be successful in their pursuit of heart health— so please help us encourage them by airing these powerful PSA spots.

For more information, please visit www.GoRedForWomen.org.

Sincerely,

Donna K. Arnett , PhD, BSN, FAHA
President
American Heart Association

Ron W. Haddock
Chairman of the Board
American Heart Association